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Digital Display: A True Marketing Darling of #SESCHI
Welcome back to aimClear’s coverage of #SESCHI in the Windy City! Day 1 of Search Engine Strategies Chicago flew by with a flourish of excitement revolving around a host of untamed, wily marketers...
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Rock Retargeting Without The Creep-Factor! Deadeye Tips from #SMX Advanced
Yay, retargeting! A completely legitimate excuse for savvy online marketers to lovingly stalk existing and potential customers, and then, among other actions, cleverly charm them into buying that...
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Retargeting Won’t Fix Bad Marketing & 14 Other Truisms #PPC Pros Should Tell...
To begin, retargeting (a.k.a. remarketing) rocks out the world. Our team spent much of the last month traveling to visit emergent and mainstream retargeting platforms (Demand Side Platforms, or DSPs)...
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Talking, Not Stalking! Tips for Effective Retargeting sans the Creep-Factor –...
Welcome back to aimClear’s coverage of #SMX East 2012! Ahh, retargeting: A groovy little advertising option for cunning SEMs that walks the fine line between “talking” and “stalking,” now available in...
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Don’t Be A Creep! Tips For Tasteful, Tactical, & Effective Retargeting Served...
Welcome back to aimClear’s coverage of #SMX West 2013! Cue the Jaws theme music. You see someone come to your site. You watch them move around. At first, they seem interested, engaged. But then…...
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6 Irrefutable Reasons Why Psychographic Content Marketing IS The “New” Display
Most brands don’t generate nearly enough revenue from their content marketing investment. It’s no wonder. Search engines neutered SEO years ago, leaving little free prominence above the SERPs (search...
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Social Marketing Redefined: Expertly Curate Owned-Audience Retargeting Cookie...
Historically, social media marketing KPIs were delightfully warm and fuzzy, hinged on appropriately ubiquitous presence, engagement, community, content distribution, quantifiable loyalty, retention and...
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3 Marvelous Behavioral Retargeting Hacks For Power Marketers
Emergent retargeting tactics segment cookie pools in clever and exciting ways. This article highlights three cool behavioral retargeting hacks: internal site search, multiples and extrapolated shopping...
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Sell With Social Marketing! This Is Our Love Of Music
Because music is such a fanatical passion for so many of us who work at aimClear, it’s only natural that a lot of our social media conversations cross over into the music industry. Organic social media...
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RLSA : A Social Experiment In Digital Self-Awareness
Advertisers using Remarketing Lists for Search Ads (RLSA) benefit from targeting and adjusting search network keyword bids for users who previously spent time on their website, without experiencing...
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Capitalize On Instagram Engagement With Remarketing | Psychographic Targeting...
Many social marketers know how to remarket site traffic using Facebook ads, and advanced pros are crushing it with dynamic product ads. But many marketers are missing a HUGE opportunity: remarketing...
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Retargeting Ads Mastery: Gotta Catch ‘Em All | Targeting Hot House
Much like life in a post-Pokémanian era, retargeting can be war zone if executed without proper strategic planning and tactical training. Also, in relation to the addicting AR-app sweeping our social...
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5 Facebook Engagement Retargeting Strategies That Don’t Suck | Psychographic...
It’s no secret why Facebook dominates the social marketing landscape: superior audience targeting options for advertisers. In today’s edition of the Psychographic Targeting Hot House, we’re going to...
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This Retro PREtargeting Tactic Makes Performance Marketing Sparkle
Highly targeted, psychographic caliber, pre-conversion Internet branding has been too often expensive. Marketers face choices between costly, explicit targeting or weaker, more generalized audience...
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“Social Proof is B@$&@#%!” FALSE. Facebook Analytics Raises the Bar While...
“Social proof doesn’t mean anything.” “I don’t care how many people like my ads, we need to sell stuff.” This kind of myopic viewpoint regularly guts paid social campaigns that would otherwise become...
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